Guerrilla typography by Cardon copy. from idsgn.
Following his mother's advice: “Leave it better than the way you found it,” Cardon took to the streets of New York City finding uninspired eyesores and treating them to an extreme makeover. Replacing the handwritten (or at best, Micosoft Word-created) posters with typographic works of art.
Cardon Copy, takes the vernacular of self-distributed fliers and tear-offs we have all seen in our neighborhoods. It involves hijacking these unconsidered fliers and redesigning them, over powering their message with a new visual language. I then replace the original with the redesign in its authentic environment.
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